Our marketing team at Socialable has built the Richard King brand to notable standards in the sash window industry, Norfolk. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Norfolk, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. Richard King’s strong online presence failed to produce significant engagement amongst its audience in Norfolk.
Upon consulting with Richard King, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Richard King’s buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Richard King customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Norfolk, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Richard King to make them one of the leading players in Norfolk. One of the findings we made was Richard King’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Richard King poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Richard King’s conversion by 103%. Here are some areas we developed for Richard King –
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Richard King target audience found our video appealing.
Richard King’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Richard King. After consulting with Richard King, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Norfolk was re-created by our digital team.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Richard King successful.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Richard King. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Richard King Sash Window Branding Activity in Norfolk
We made sure we stayed true to the brand in all aspects as we always consulted with Richard King. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Norfolk Sash Windows in Norfolk
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Richard King found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Richard King
Ever since we took over, the lead generation across multiple platforms online has been boosted. Richard King can now get very good referrals and highly-qualified leads in Norfolk apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Richard King says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Richard King is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Richard King by creating relevant and engaging content that not only brings in leads and helps Richard King rank higher on Google, but also positions Richard King as a leader in the field of Sash windows in Norfolk. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Richard King’s profits by selling more sash windows at a cheaper cost per lead. Richard King is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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