Alan Howard is now a major player in the sash window industry in Rayleigh, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. They got leads from a different target market. The poor engagement of Alan Howard’s customers in Rayleigh was a contrast to its strong online presence.
Upon consulting with Alan Howard, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Alan Howard’s buyer persona. We examined their digital marketing campaign.
Because Alan Howard’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Rayleigh. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Alan Howard to help it become a major player in Rayleigh. We also observed customer preferences and demographics for Alan Howard had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Alan Howard’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Alan Howard’s conversion by 103%. Here are some areas we developed for Alan Howard –
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of Alan Howard audience.
Sash Window Marketing for Alan Howard
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. After consulting with Alan Howard, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Rayleigh.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Alan Howard’s business.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Alan Howard. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Alan Howard’s Sash Window Company in Rayleigh
We were always consulting with Alan Howard and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Alan Howard’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Alan Howard found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Alan Howard
Ever since we took over, the lead generation across multiple platforms online has been boosted. Alan Howard can boast of getting valuable leads in Rayleigh, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Alan Howard says its investment on marketing dollars have never given them better return. Alan Howard is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to implement the content strategy we developed for Alan Howard by creating relevant and engaging content that not only brings in leads and helps Alan Howard rank higher on Google, but also positions Alan Howard as a leader in the field of Sash windows in Rayleigh. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Alan Howard to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Like Alan Howard, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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