Socialable has helped Bruce Cox become one of the competitive players in the Stockport sash window industry. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Stockport, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. The poor engagement of Bruce Cox’s customers in Stockport was a contrast to its strong online presence.
After consulting with Bruce Cox, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Bruce Cox. We re-evaluated their digital marketing campaign.
Since Bruce Cox already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Stockport. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Bruce Cox to make them one of the leading players in Stockport. We also observed customer preferences and demographics for Bruce Cox had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Bruce Cox poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Bruce Cox’s conversion by 103%. We developed the following channels for Bruce Cox –
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Bruce Cox’s prospects liked the offer that we created.
Marketing Sash Windows for Bruce Cox
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. After a consultation with Bruce Cox, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Stockport.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Bruce Cox successful.
Search Engine Results Pages Enhancement for Sash Windows Stockport in Stockport
For Bruce Cox, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Bruce Cox Sash Window Branding Activity in Stockport
Because of frequent interactions, all our marketing activities reflected the true Bruce Cox brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Stockport Sash Windows Company Promotion in Stockport
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Stockport Sash Windows in Stockport
Since we started managing their account, Bruce Cox has recorded tremendous success in lead generation from different platforms. Bruce Cox can boast of getting valuable leads in Stockport, in addition to interacting positively on social media and enjoying good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Bruce Cox, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Bruce Cox has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Bruce Cox by creating engaging and relevant content that not only ranks Bruce Cox higher on Google and bringing in leads, but also puts Bruce Cox in a position to lead in the Sash window industry in Stockport. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Bruce Cox to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Bruce Cox is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
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