Tina Long is now a major player in the sash window industry in Suffolk, thanks to the intervention of Socialable. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Tina Long clearly had a visible online presence, but engagement with customers in Suffolk was poor.
After consulting with Tina Long, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Tina Long’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Tina Long customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Suffolk. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Tina Long noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Tina Long’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Tina Long poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Tina Long’s conversion by 103%. Below are some of them –
Sash Windows Suffolk Website Re-design
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Tina Long’s prospective customers.
Sash Window Marketing for Tina Long
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Tina Long. We wrote a marketing plan after a meeting with Tina Long.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Suffolk.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Tina Long profitable.
Optimizing for Search Engine Marketing
For Tina Long, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Tina Long Sash Window Branding Activity in Suffolk
We always consulted with Tina Long and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Tina Long
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Tina Long was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows Suffolk Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from creating meaningful engagement on social media, Tina Long is now able to get highly-qualified leads in Suffolk and very good referrals. Leads from organic traffic are converting better because they are better targeted.
Tina Long testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Tina Long has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Tina Long by creating engaging and relevant content that not only ranks Tina Long higher on Google and bringing in leads, but also puts Tina Long in a position to lead in the Sash window industry in Suffolk. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Tina Long to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Tina Long is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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