Socialable has helped Lillian Richardson become one of the competitive players in the Sutton sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Sutton, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. There was no doubt that Lillian Richardson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Lillian Richardson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Lillian Richardson’s target audience. We re-evaluated their digital marketing campaign.
Since Lillian Richardson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Sutton. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Lillian Richardson to help it become a major player in Sutton. Another observation we made was Lillian Richardson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Lillian Richardson competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Lillian Richardson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Lillian Richardson –
Revamp of the Sash Windows Sutton Webpage
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Lillian Richardson’s prospects liked the offer that we created.
Sash Window Marketing for Lillian Richardson
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. After a consultation with Lillian Richardson, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Sutton.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Lillian Richardson profitable.
For Lillian Richardson, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Lillian Richardson in Sutton
We were always consulting with Lillian Richardson and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Lillian Richardson
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Lillian Richardson found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lillian Richardson Sash Window Lead Generation
Lillian Richardson has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Lillian Richardson can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Lillian Richardson testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Lillian Richardson is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Lillian Richardson by creating engaging and relevant content that not only ranks Lillian Richardson higher on Google and bringing in leads, but also puts Lillian Richardson in a position to lead in the Sash window industry in Sutton. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Lillian Richardson to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Lillian Richardson is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
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