Theresa James is now a major player in the sash window industry in Sheffield, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. The poor engagement of Theresa James’s customers in Sheffield was a contrast to its strong online presence.
Socialable’s first step, when consulted by Theresa James to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Theresa James buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Theresa James’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Sheffield. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Theresa James noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Theresa James’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Theresa James competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Theresa James’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Theresa James recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Theresa James’s prospective customers.
Sash Window Marketing for Theresa James
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Theresa James.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Sheffield customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Theresa James profitable.
Search Engine Results Pages Enhancement for Sash Windows Sheffield in Sheffield
We did off-site and on-site search engine optimization for Theresa James. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Sheffield
We always consulted with Theresa James and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Theresa James’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Theresa James Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Theresa James can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Theresa James testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Theresa James is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Theresa James involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Sheffield. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Theresa James to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Theresa James is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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