Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a project case study for Burton (a skip hire company) we’ve engaged with in Burton.
Skip Hire Company in Burton – Lead Generation
Burton offers reliable waste-disposal services to the people of Burton. Burton businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How could we connect Skip Hire Burton, an original skip hire company, with these skeptical customers?
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Burton. Skip hire’s online presence in Burton was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO strategies for skip hire company in Burton
There was need for Burtonto rake in more visitors to their site; therefore, we embarked on a content driven tactic. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our approach –
- Use content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. As the website gained authority it became easier to rank for certain keywords. Socialable used a second strategy and that was non-content driven.
This strategy, as the name suggests, did not focus on content creation or promotion. Instead, we optimised several webpages for target keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Here are some of our tactics –
- Finding keyword ideas, analysing the competitors, and getting Burton to approve the keywords
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Continuous acquisition of relevant backlinks until the client ranked
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Burton would use to complete a search. The result – An instant 230% increase in lead volume for Burton in Burton. Organic search has risen by 70.83% since the campaign was launched.
Skip hire in Burton – Web Design
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. These were our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Burton’s search integration into the site’s configuration. Burton residents searching for Burton’S skip hire products on their site could find the desired information easily. In terms of style, Burton needed a website that connected and communicated better with the targeted audience. By improving the web design the company would have a fresh presence online.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. When all of these elements were brought together it gave the website a complete makeover. The results were immediate.
Thanks to the site’s improved look and navigation alone, engagement rose by a whopping 23%. Due to easy access on the new mobile platform, conversion rates went up by 4. We needed to give Burton a look that online visitors would recognise as trustworthy and authoritative. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Burton. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
Thanks to this campaign, as our tests have shown, the perceived impressions of Burton improved almost immediately. A large number of people in Burton when questioned thought that Burton was efficient and trustworthy based on what they stated in their messages. Recently, Burton has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Burton
We begin all our projects by first listening to customers and noting their every point. Our attention to detail may be described as meticulous but it gets the job done. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
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