Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following case study will examine the services performed for CHarlow located in Harlow.
Our Lead Generation Campaign for a Skip Hire Company in Harlow?
Business Type – Harlow provides quality services to help people get rid of their waste materials. Individuals and businesses in Harlow looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We needed a way to bring the high-quality skip hire services of Skip Hire Harlow to the attention of customers in Harlow.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Although the online presence of Harlow had been established there was much room for improvement where customers could be engaged and eventually converted. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Harlow skip hire company – SEO Techniques used
The aim was to attract more visitors to the Harlow website, so the starting point was to use a content driven strategy. This is our preferred strategy, although it requires significant resources, time and effort. Our basic method –
- Attract backlinks through content
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. Socialable used a second strategy and that was non-content driven.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. It instead required us to optimise the website for target keywords and phrases. Because this strategy requires less investment of resources, small businesses tend to prefer it. Some tactics –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Resolving all issues identified in the SEO audit
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Harlow were using to search. Our End Result – We increased the volume of leads for Harlow in Harlow by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip hire in Harlow – Web Design
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The following were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Now, potential customers in Harlow would easily find skip hire’s website when searching online. It was obvious that Harlow needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
We identified photography and typography as areas where we could effectively manage the brand’s look. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. Finally, it was time to implement these overhauls on the site. The results were noticeable right away.
Thanks to the site’s improved look and navigation alone, engagement rose by a whopping 23%. We also improved conversion by 3% once we made the site more accessible by mobile. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. We decided that Harlow brand values needed improvement.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Harlow. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
From our tests, we noted a positive relationship for alleged impressions of Harlow within a short stint. Our tests showed that a large proportion of residents of Harlow associated Harlow with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Why Socialable’s skip hire campaigns in Harlow are successful
We begin all our projects by first listening to customers and noting their every point. Our eye for every detail ensures everything runs smoothly. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. All team members contribute their quota towards solving issues and ensuring your business is a success.
If you would like to work with us, contact us via –
Finding Us –
Website address – https://skiphire-harlow.co.uk
Name – Kathy Martin
Company Name – Harlow
Main Phone – 0800 772 3859
Email Address – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.
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