Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. Here is a case study of a project for one of our clients Kensington, a company operating in Kensington.
Lead Generation for Skip Hire Company in Kensington
Business Type – Kensington provides quality services to help people get rid of their waste materials. Real waste-disposal services in Kensington that are top-notch and trustworthy can be difficult to find. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Kensington, the skip hire company.
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Kensington. Skip hire’s online presence in Kensington was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
What SEO techniques did we employ for skip hire company in Kensington?
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. This is our preferred strategy, although it requires significant resources, time and effort. Our method is simple –
- Use content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. The more solid their website authority had, the effortless the process for ranking keywords was. The second strategy Socialable applied was non-content driven strategy.
Like the name implies, we did not create or promote any content. Rather, we optimized a number of WebPages for intended keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Our techniques comprised of –
- We took a close look at competitors and came up with keywords, then ran the keywords by Kensington for approval.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Continuous acquisition of relevant backlinks until the client ranked
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – Skip hire’s lead volume in Kensington instantly increased by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip hire in Kensington – Web Design
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The objectives we had were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Kensington’s search integration into the site’s configuration. People in Kensington looking for Kensington’S skip hire services on their website would easily find needed information. It was obvious that Kensington needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. We wanted to bring back skip hire’s online presence in Kensington through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. When all of these elements were brought together it gave the website a complete makeover. The results were noticeable right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. Our branding team at Socialable recognised that the most important traits for Skip Hire Kensington to communicate to potential customers were trustworthiness and authority. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Kensington. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
It did not take long, based on our surveys, for the public’s impression of Kensington to improve. Our tests showed that a large proportion of residents of Kensington associated Kensington with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Recently, Kensington has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Kensington
At Socialable we start each project by listening to our clients and taking down every point. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
How to get in touch with us –
Contact us now –
Company website – https://skiphire-kensington.co.uk
Business Contact – Steve Stewart
Company Name – Kensington
Phone Number – 0800 772 3859
Company Email Address – firstname.lastname@example.org
Quick phone consultations can be scheduled by calling 0800 772 3859.
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