Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. The following is a project case study for Maidstone (a skip hire company) we’ve engaged with in Maidstone.
Lead Generation for Skip Hire Company in Maidstone
Type of Company – Maidstone offers a variety of services to people who wish to dispose of waste products. Maidstone businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We needed a way to bring the high-quality skip hire services of Skip Hire Maidstone to the attention of customers in Maidstone.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Skip hire’s online presence in Maidstone was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
Maidstone skip hire company – SEO Techniques used
There was need for Maidstoneto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Attract backlinks through content
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more solid their website authority had, the effortless the process for ranking keywords was. Next, Socialable developed a non-content-driven strategy.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Instead, we optimised several webpages for target keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Our techniques comprised of –
- We optimised keyword use on certain webpages.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- Continuous acquisition of relevant backlinks until the client ranked
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Maidstone were using to search. Our End Result – We increased the volume of leads for Maidstone in Maidstone by 240% immediately. Organic search has risen by 70.83% since the campaign was launched.
Skip hire in Maidstone – Web Design
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. Our objectives were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Maidstone’s search integration into the site’s configuration. People in Maidstone looking for Maidstone’S skip hire services on their website would easily find needed information. In terms of style, Maidstone needed a website that connected and communicated better with the targeted audience. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
To achieve this, we engaged the use of strong typography and a branded management of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. These elements combined to give Maidstone an entirely fresh, new website. The results were instant.
Thanks to the site’s improved look and navigation alone, engagement rose by a whopping 23%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. It was important for Maidstone to convey an image that demonstrated trustworthiness and authority to their ideal customer and visitors to their website. We decided that Maidstone brand values needed improvement.
The new focus was towards reassuring clients about the service efficiency and reliability of Maidstone in Maidstone. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
From our tests, we noted a positive relationship for alleged impressions of Maidstone within a short stint. Our tests showed that a large proportion of residents of Maidstone associated Maidstone with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Recently, Maidstone has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Maidstone a success?
From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. All team members contribute their quota towards solving issues and ensuring your business is a success.
Get in touch with us through if you’d like to talk to us –
Finding Us –
Website – https://skiphire-maidstone.co.uk
Name – Ruby Rolland
Company Name – Maidstone
Phone Number – 0800 772 3859
Business Email – contact@skiphire-maidstone.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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