Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following case study will examine the services performed for CRochester located in Rochester.
Our Lead Generation Campaign for a Skip Hire Company in Rochester?
The skip hire company specializes in eliminating waste materials. It is often hard for both individuals and businesses in the Rochester area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Rochester, the skip hire company.
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. The company’s online presence within Rochester was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
What SEO techniques did we employ for skip hire company in Rochester?
Skip Hire Rochester needed to draw more people to their website, so we started with a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our method –
- Promote the content to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. By increasing the site’s authority, we would improve its ranking for keywords. The second strategy Socialable applied was non-content driven strategy.
This method was not based on the creation or promotion of any content. It instead required us to optimise the website for target keywords and phrases. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Here are the tactics we used –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Rochester in Rochester by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
How did we improve the web design for skip hire in Rochester?
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Here are our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Rochester residents searching for Rochester’S skip hire products on their site could find the desired information easily. What Rochester needed, style-wise, was a site that communicated and connected better with their target audience. The improved web design would also give it a refreshed online presence.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. We brought all these together and the website had a total makeover. The results were instant.
Due to the new look and easier navigation, website engagement rose by 24%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. Our branding team at Socialable recognised that the most important traits for Skip Hire Rochester to communicate to potential customers were trustworthiness and authority. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Rochester is an efficient and reliable service in Rochester. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It did not take long, based on our surveys, for the public’s impression of Rochester to improve. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Rochester thought of Rochester as ‘efficient’ and ‘trustworthy’. Recently, Rochester has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Why Socialable’s skip hire campaigns in Rochester are successful
Our first step with every project is to sit down with our clients and listen closely to their needs. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. All team members contribute their quota towards solving issues and ensuring your business is a success.
You can contact us here –
Get in touch –
Website address – https://skiphire-rochester.co.uk
Name – Michelle Gerrard
Name of Business – Rochester
Telephone – 0800 772 3859
Email Address – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.
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