With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. As a case study, let’s take a look at the work we did for Shropshire a skip hire company operating in Shropshire.
Lead Generation for Skip Hire Company in Shropshire
Shropshire offers reliable waste-disposal services to the people of Shropshire. It is often hard for both individuals and businesses in the Shropshire area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. How could we connect Skip Hire Shropshire, an original skip hire company, with these skeptical customers?
Socialable’s solution had to rely on the classic business strategy of lead generation. Though Shropshire was already a recognizable service provider in Shropshire, online engagement and conversion were still lacking. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
What SEO techniques did we employ for skip hire company in Shropshire?
There was need for Shropshireto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Make content that attracts backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more solid their website authority had, the effortless the process for ranking keywords was. Socialable used a second strategy and that was non-content driven.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our tactics included –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Shropshire were using to search. The result – We immediately augmented skip hire’s leads in Shropshire by 230%. Organic search has risen by 70.83% since the campaign was launched.
Skip Hire in Shropshire process for Web Design
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. Our objectives were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. Anyone in Shropshire who was interested in the services that Shropshire offers could find the information that they need with ease on the new website. What Shropshire needed, style-wise, was a site that communicated and connected better with their target audience. The improved web design would also give it a refreshed online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. These elements combined to give Shropshire an entirely fresh, new website. We saw results right away.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Shropshire. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
It didn’t take long for those tests to increase the popularity of Shropshire. Our tests showed that a large proportion of residents of Shropshire associated Shropshire with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Recently, Shropshire has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Shropshire a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. All team members contribute their quota towards solving issues and ensuring your business is a success.
If you would like to work with us, contact us via –
Contact Details –
Company Website – https://skip-hire-shropshire.co.uk
Name of Contact – Carolyn Clark
Business Name – Shropshire
Telephone – 0800 772 3859
Contact Email – email@example.com
Quick phone consultations can be scheduled by calling 0800 772 3859.
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