Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. As a case study, let’s take a look at the work we did for Somerset a skip hire company operating in Somerset.
Lead Generation for Skip Hire Company in Somerset
Somerset offers reliable waste-disposal services to the people of Somerset. Somerset businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We needed a way to bring the high-quality skip hire services of Skip Hire Somerset to the attention of customers in Somerset.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Though Somerset was already a recognizable service provider in Somerset, online engagement and conversion were still lacking. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
SEO strategies for skip hire company in Somerset
There was need for Somersetto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Use content designed to attract backlinks
The goal of our technique is to raise Somerset website’s authority. The more solid their website authority had, the effortless the process for ranking keywords was. The second strategy Socialable applied was non-content driven strategy.
Just like the strategy’s name implies, we didn’t make or advertise content. Rather, it centres on optimising online material for specific keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- Finding keyword ideas, analysing the competitors, and getting Somerset to approve the keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Somerset would use to complete a search. The result – We immediately augmented skip hire’s leads in Somerset by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Somerset
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The objectives we had were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Somerset residents searching for Somerset’S skip hire products on their site could find the desired information easily. Moving on to the website’s aesthetics, we knew that Somerset needed a more appealing and accessible online presence. The improved web design would also give it a refreshed online presence.
We identified photography and typography as areas where we could effectively manage the brand’s look. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. Finally, it was time to implement these overhauls on the site. Success followed immediately.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. Due to easy access on the new mobile platform, conversion rates went up by 4. There was need for Somerset to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
Specifically, we needed to show potential customers in Somerset that Somerset was a dependable and high-quality option. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Many Somerset residents found Somerset to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Somerset has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why Socialable’s skip hire campaigns in Somerset are successful
We begin all our projects by first listening to customers and noting their every point. Our eye for every detail ensures everything runs smoothly. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
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