Aluminium Windows Wolverhampton is a choice aluminium window provider in Wolverhampton. Aluminium Windows Wolverhampton has proven success and led to company growth through offline leads and client referrals. Recently, the company was having problems turning their strong online presence into leads and sales.
Social media platforms from Aluminium Windows Wolverhampton were growing but without impressive engagement. With poor conversions, Aluminium Windows Wolverhampton was stuck. Growth was halted because they felt they couldn’t spend more money on ads based on their poor results.
Besides, their cost per lead and sales at the current rate was unsustainably high. Aluminium Windows Wolverhampton’s aluminium windows are strong and durable enough that customers did not need to return, therefore lowering their repeat value. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
They reached out to Socialable in Wolverhampton to help with these challenges. Of course, we agreed to help and began by studying their current strategy and what they had achieved so far. Then we analyzed their online activity, looking at their website, search engine tactics, online marketing, and digital strategy among others.
We listened to potential online customers as part of our analysis of Aluminium Windows Wolverhampton’s buyer persona. It was necessary to create a comprehensive buyer persona before proceeding. Some members of our team were also carefully studying and “spying” on our client’s competitors in Wolverhampton and those abroad. With all this data now in hand, we had enough to tackle the challenge ahead.
Web Design for Aluminium Window Company
After careful analysis, we noticed that the call-to-action on their website wasn’t well optimized or well placed. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. We agreed that the homepage of the website needed to be lead-orientated and that the website in general needed to be more responsive. Knowing the buyer persona, we moved on to create a simple but well-structured landing page.
Customers could learn more about the right aluminium windows that would suit their needs. We gave the customer clear information about the client and the credentials they had received over the years making them feel more comfortable about who they were dealing with. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
Aluminum Window Company SEO
We designed a new search engine optimization strategy that used customer demographics to better target clients. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. Our analysis revealed that while they ranked high for some keywords, the keywords were not action-oriented and the users they brought in were mostly still researching and checking out their options and were not looking to buy soon. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Marketing for Aluminium Window Company
First, we consulted and created an efficient marketing plan for Aluminium Windows Wolverhampton. We ensured the online marketing campaign for Aluminium Windows Wolverhampton focused on Wolverhampton and the customer. We improved their social media campaign by creating more engagement.
We placed focus on actual social media engagement, targeting customer needs with useful content. We re-crafted the campaign with new keywords based on our time-tested strategy to tackle pay per click marketing. Traffic was routed to two different landing pages while we studied the way customers engaged and how many leads were obtained from each. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
PromotingAluminium Window Company
For Aluminium Windows Wolverhampton in Wolverhampton we focused on digital promotion that targeted quality leads. The promotion consisted of search paid traffic, social media pay per click, and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. Significant increases were seen in profitable social media traffic and level of engagement.
In terms of content, apart from creating high-quality content, we also marketed the content and used our relationship with influencers in Aluminium Windows Wolverhampton niche to bring the content to a wider audience, positioning Aluminium Windows Wolverhampton as a leader in the field of aluminium window services in Wolverhampton. For SEO purposes, we continue to optimize the campaign in hopes to constantly increase ROI. We ensured that our clients brand voice was as solid online as it is offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Lead Generation for Aluminum Window Services in Wolverhampton
We synchronized lead generation across multiple platforms for Aluminium Windows Wolverhampton. Conversion rose by a massive 81% and the cost per lead fell by 79%. We also increased the amount of organic leads by 42% so far.
These numbers indicate that our client’s funnel is always full, and our created follow-up campaign helps our client sell more aluminium windows. We have helped many companies like Aluminium Windows Wolverhampton in Wolverhampton and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. Sometimes, a needed marketing adjustment is not out of reach. It might just be an outside eye that extracts and implements the beneficial change to your marketing plan.
Get in touch –
Business Web address – https://aluminiumwindows-wolverhampton.uk
Name – Theresa Henderson
Company Name – Aluminium Windows Wolverhampton
Telephone – 0800 772 0298
Contact Email – firstname.lastname@example.org