Replacement Windows Hull provides have access to top-of-the-line, made-to-order replacement windows services to customers in and around Hull. Replacement Windows Hull already has a profitable offline business in Hull, however, they needed assistance in making their online business successful as well. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
The Issue at Hand
Bring Replacement Windows Hull into the picture for its target market. We are aware of the fact that customers aren’t that easily converted in this age where products and services are easily researched online. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
We aimed to create conversions from as many online leads as possible by rebuilding Replacement Windows Hull’s entire online operations from web design and branding to marketing, promotion and conversion optimization.
Socialable’s Replacement Windows Hull Hull Plan of Action
It’s not often that consumers require windows replacement services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Hull in Hull.
Socialable’s Replacement Windows Hull Replacement Windows Service Hull Lead Generation Solution
Replacement Windows Business Type Definition
B2C and B2B businesses have unique lead generation requirements. As a B2C business, Replacement Windows Hull was tasked with generating considerable by beating the competition and building a large customer base in Hull. And this had to be achieved within the relatively short sales cycle of a typical B2C business. We used our understanding of Replacement Windows Hull’s business model to create the right plan that would achieve all of the client’s lead generation aims.
Market Research Replacement Windows Hull Replacement Windows Service in Hull
The first thing we did was to research the windows replacement market in Hull, both online and offline. The aim was simple –
Hull Replacement Windows Website Design
The website of a windows replacement company is their online shop window. So we looked to create a website that would speak to the target customers.
The layout for the website was simple, concise but powerful – it included dropdown menus for fast navigation where necessary, and well-labelled, easy-to-understand tabs. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. Every page has a specific purpose, with consistent design throughout the website. The goal was to create the right kind of impression on the potential customer, which would go a long way to boosting engagement and conversion.
Populating the new website
By using images of buildings whose windows Replacement Windows Hull had replaced, we were able to help Replacement Windows Hull showcase what they could offer customers. To drive the point home to potential customers, we included a video of Replacement Windows Hull technicians delivering replacement windows service in Hull. Knowing that 95% of the decision to purchase happens in the buyer’s subconscious mind, we came up with exactly the right text that would connect deeply with site visitors.
We were able to create simple, impactful landing pages that forged instant connection with visitors. We were able to create forms whose aim visitors understood and identified with. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Replacement Windows Branding Hull
Branding was a big problem area for Replacement Windows Hull. Replacement Windows Hull found it very difficult to create an impactful replacement windows brand. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. Our aim was to get an understanding of what a consumer in Hull would like to see in a replacement windows service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Hull.
Hull Marketing of Replacement Windows
- Email newsletters
- Press releases and lots more
Through close collaboration with Replacement Windows Hull, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Principal marketing objectives
Central to the marketing objectives of Replacement Windows Hull were –
- To be a respected name in everything concerning windows replacement, and in general construction topics
- To be seen as a company that understands what its customers really need from a replacement windows service
- To remain in the minds of the target customers until the sales stage
- To nurture brand preference and influence future purchase decisions.
This was especially important given the fact that buyers hardly ever consider competitors of their preferred brand at the point of purchase. Having a good insight on these objectives, we are able execute marketing campaigns with precision, increasing the company’s brand visibility and acceptance.
Hull Promotion of Replacement Windows
We developed a comprehensive, focused promotion campaign and were able to get more potential customers to connect with the company. Some of the promotion methods we implemented include after-sales surveys, advertising on the right sites, social media campaigns, and personalized marketing.
Replacement Windows SEO Hull
Utilizing our extensive knowledge on SEO best practices, we generated links, keywords, content, domain properties, and other vital ranking factors to make Replacement Windows Hull appear on the first page of results for most replacement windows service in Hull queries. A very important achievement of our SEO efforts was that we were able to make Replacement Windows Hull rank high for both commercial and informational search queries on windows replacement and building work in Hull. Our lead generation efforts for Replacement Windows Hull required consistence and persistence to ensure that the company was able to maximize every conversion opportunity at all times. And it paid off.
So far, our Replacement Windows Hull lead generation campaign has resulted in direct conversions and generated an additional qualified leads. Call or email us now, and together we will make lead generation work for you.