Replacement Windows Durham provides have access to top-of-the-line, made-to-order replacement windows services to customers in and around Durham. Replacement Windows Durham already has a profitable offline business in Durham, however, they needed assistance in making their online business successful as well. Replacement Windows Durham wanted to expand its customer base by generating, nurturing and converting more leads.
Get the best rate of conversion from the generated leads. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
We aimed to create conversions from as many online leads as possible by rebuilding Replacement Windows Durham’s entire online operations from web design and branding to marketing, promotion and conversion optimization.
Lead Generation Strategy by Socialable for Replacement Windows Durham Durham
Windows replacement services is one of the less often demanded services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Durham in Durham.
Our Solution to Replacement Windows Durham Replacement Windows Service Durham Lead Generation Challenges
Replacement Windows Business Model
Lead generation challenges vary between B2C and B2B businesses. Being a B2C business, Replacement Windows Durham was challenged with not only reaching a considerable number customers in Durham, but with converting them; and these are customers that already have a plethora of options. All of this needed to be achieved within the relatively short B2C connection-to-conversion cycle. Having made a proper definition of the Replacement Windows Durham business type, we were able to come up with the right lead generation plan to boost the company’s sales significantly.
Market Research Replacement Windows Durham Replacement Windows Service in Durham
First, we completed an in-depth market research on the replacement windows industry in Durham. We wanted to gain insight into the workings of the replacement windows industry in Durham, understand how to create the desired impression on target customers, and then engage and convert these customers at the right time.
Website Design for Replacement Windows Durham Replacement Windows Services Durham
We realise that a website is the online equivalent of the shop window of a replacement windows company. Thus, we built a website whose design would resonate with the target customers.
The structure was simple, with clearly defined tabs and relevant dropdown menus for easy navigation. With a skilled use of whitespace and block separation, we were able to create an eye-friendly website design for site visitors. No page was irrelevant and all the pages followed the same design structure. The overall aim was to create great user experience which is vital for lead generation and conversion.
Contents of the new Replacement Windows Durham website
The website was media-rich, with illustrative photos that showed attractive buildings whose windows Replacement Windows Durham had replaced in Durham. And we added a video showing the company’s engineers at work at a client site in Durham. According to research findings, a consumer’s purchase decision is made mainly in the subconscious; with this in mind, the website contained few but compelling text that would speak to the site visitor.
We created simple but compelling landing pages which site visitors responded to instantly. The forms we created were simple, concise, and elicited the desired actions from the site visitors. The forms were also designed to gather enough, relevant information that helped us not only generate leads but immediately increase conversion rates for Replacement Windows Durham.
Branding for Replacement Windows in Durham
One of the main problems for Replacement Windows Durham was branding. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Durham. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. The aim was to gain an understanding as to what would impress on a consumer in Durham about a window replacement service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Durham.
Marketing of Replacement Windows in Durham
- Email newsletters
- Press releases and lots more
We were also able to make informed decisions on target marketing and achieving marketing objectives. Replacement Windows Durham’s Primary Marketing Goals Replacement Windows Durham’s main marketing objectives were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To be seen as a company that understands what its customers really need from a replacement windows service
- To create a powerful and lasting impression on target customers from first contact to the point where they are ready to buy.
- To ensure that the company remains its customers’ number one choice every time a purchase decision is being made
This was especially important given the fact that buyers hardly ever consider competitors of their preferred brand at the point of purchase. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.
Replacement Windows Promotion Durham
We developed a comprehensive, focused promotion campaign and were able to get more potential customers to connect with the company. Some of the promotion efforts employed were social media ads, ads on relevant sites, personalized marketing, and after sales surveys.
SEO for Replacement Windows in Durham
Our profound knowledge of SEO practices helped us to create the right content, links, keywords, domain properties and other important ranking factors needed to ensure that Replacement Windows Durham was first on the front page of search results for window replacement companies/services in Durham. We were able to optimize Replacement Windows Durham’s sea ranking for both informational and commercial searches on windows replacement and general building maintenance in Durham. Our lead generation efforts for Replacement Windows Durham required consistence and persistence to ensure that the company was able to maximize every conversion opportunity at all times. And our efforts have proven to be a success.
Our data shows sales and qualified leads for Replacement Windows Durham as a direct result of our lead generation campaign for the company. Do you want a lead generation plan that gives maximum return on investment? Contact us now and we’ll work with you to make it happen.
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