Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following case study will examine the services performed for CBarking located in Barking.
Skip Hire Company in Barking – Lead Generation
Type of Company – Barking offers a variety of services to people who wish to dispose of waste products. Barking businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. How could we connect Skip Hire Barking, an original skip hire company, with these skeptical customers?
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Although the online presence of Barking had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
SEO strategies for skip hire company in Barking
There was need for Barkingto rake in more visitors to their site; therefore, we embarked on a content driven tactic. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method –
- Make content that attracts backlinks
The goal of our technique is to raise Barking website’s authority. By increasing the site’s authority, we would improve its ranking for keywords. Non-content driven tactic was the second strategy we applied.
This method was not based on the creation or promotion of any content. It instead required us to optimise the website for target keywords and phrases. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are the tactics we used –
- Finding keyword ideas, analysing the competitors, and getting Barking to approve the keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Having identified these problems, we resolved them.
- Finally, we got certain keywords that Barking wanted us to rank for and researched them on Google Keyword Planner.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The result – An instant 230% increase in lead volume for Barking in Barking. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Barking
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. These were our objectives –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Barking to the general site structure. With these improvements, search engines would reliably steer potential customers in Barking to skip hire’s website. In terms of style, Barking needed a website that connected and communicated better with the targeted audience. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
To achieve this, we engaged the use of strong typography and a branded management of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. Finally, it was time to implement these overhauls on the site. Success followed immediately.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. We decided that Barking brand values needed improvement.
The new focus was towards reassuring clients about the service efficiency and reliability of Barking in Barking. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
From our tests, we noted a positive relationship for alleged impressions of Barking within a short stint. Many Barking residents found Barking to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Recently, Barking has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Why Socialable’s skip hire campaigns in Barking are successful
From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
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