Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following is a project case study for Exeter (a skip hire company) we’ve engaged with in Exeter.
Our Lead Generation Campaign for a Skip Hire Company in Exeter?
Type of Company – Exeter offers a variety of services to people who wish to dispose of waste products. Real waste-disposal services in Exeter that are top-notch and trustworthy can be difficult to find. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Exeter, the skip hire company.
Socialable’s solution had to rely on the classic business strategy of lead generation. Although the online presence of Exeter had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
Skip hire company in Exeter – SEO techniques
Using a content-driven strategy, we set about increasing visits to skip hire’s website. This is our preferred strategy, although it requires significant resources, time and effort. Our method is simple –
- Use content designed to attract backlinks
The goal of our technique is to raise Exeter website’s authority. The more website authority they had, the easier it was to rank for keywords. Non-content driven tactic was the second strategy we applied.
Like the name implies, we did not create or promote any content. Rather, it centres on optimising online material for specific keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Our tactics included –
- Optimising target pages for those keywords
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- We resolved the problems identified in the SEO audit.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Exeter were using to search. The result – An instant 230% increase in lead volume for Exeter in Exeter. Organic search has increased by 70.82% since we launched the campaign.
Skip Hire in Exeter process for Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Now, potential customers in Exeter would easily find skip hire’s website when searching online. In terms of style, Exeter needed a website that connected and communicated better with the targeted audience. We wanted to bring back skip hire’s online presence in Exeter through better site design.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Conversion rates improved by 3% following accessibility on new mobile platforms. There was need for Exeter to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
The new focus was towards reassuring clients about the service efficiency and reliability of Exeter in Exeter. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
Thanks to this campaign, as our tests have shown, the perceived impressions of Exeter improved almost immediately. Many Exeter residents found Exeter to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
What makes our campaigns for Skip hire in Exeter a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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