Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following case study will examine the services performed for CSuffolk located in Suffolk.
Suffolk Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. Real waste-disposal services in Suffolk that are top-notch and trustworthy can be difficult to find. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. How can we link Skip Hire Suffolk, an authentic skip hire company, with such doubtful clients?
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Skip hire’s online presence in Suffolk was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
Skip hire company in Suffolk – SEO techniques
The aim was to attract more visitors to the Suffolk website, so the starting point was to use a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Attract backlinks through content
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more website authority they had, the easier it was to rank for keywords. The second strategy Socialable applied was non-content driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. What we did was use target keywords to optimise multiple webpages. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our techniques comprised of –
- Finding keyword ideas, analysing the competitors, and getting Suffolk to approve the keywords
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- Resolving all issues identified in the SEO audit
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Suffolk would use to complete a search. Our End Result – We increased the volume of leads for Suffolk in Suffolk by 240% immediately. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in Suffolk
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. Here are our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. With these improvements, search engines would reliably steer potential customers in Suffolk to skip hire’s website. In terms of style, Suffolk needed a website that connected and communicated better with the targeted audience. By improving the web design the company would have a fresh presence online.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. These elements combined to give Suffolk an entirely fresh, new website. The results were instant.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The point of the positioning strategy would be to assure customers thaT Suffolk is an efficient and reliable service in Suffolk. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
It did not take long, based on our surveys, for the public’s impression of Suffolk to improve. A significant percentage of people questioned in Suffolk believed Suffolk to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Recently, Suffolk has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Suffolk
At Socialable we start each project by listening to our clients and taking down every point. Our eye for every detail ensures everything runs smoothly. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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