Aluminium Windows Sunderland is one of the top providers of aluminium windows in Sunderland. Aluminium Windows Sunderland has proven success and led to company growth through offline leads and client referrals. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
Their social media channels had been growing, but the engagement was poor. With poor conversions, Aluminium Windows Sunderland was stuck. They couldn’t grow because they couldn’t justify more ad spend based on their current results.
Also, cost per lead and sales were too high. Customer complaint was low because Aluminium Windows Sunderland’s windows are strong and durable. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
To help solve these challenges, they contacted Socialable in Sunderland. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
Along with the above, our team was also analyzing Aluminium Windows Sunderland’s buyer persona and “listening” to their prospects and potential customers online. It was necessary to create a comprehensive buyer persona before proceeding. In order to analyze the competition, some members of our team spied on our client’s competitors near Sunderland and beyond. These factors and more helped us take on the challenge.
Web Design Aluminum Window Company
We noted from our analysis that their call-to-action feature on the website was poorly optimized and misplaced. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Next, with the buyer persona in mind, we created a simple, but clearly structured landing page.
Customers could learn more about the right aluminium windows that would suit their needs. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. We crafted two more unique selling propositions that were based on the buyer persona analysis we did and the kind and class of our prospects our client wanted to attract. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO for Aluminium Window Company
We used the company’s demographics to design a new search engine optimization that would achieve better results. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. We saw through analysis that though the keywords drew in customers, they were not action-oriented enough and prospective customers did not necessarily take quick and decisive action upon browsing. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Aluminum Window Company Marketing
We had to first consult and create a proficient Aluminium Windows Sunderland marketing plan. We synchronized Aluminium Windows Sunderland marketing online campaign and ensured that it was customer-centric and Sunderland focused. We improved their social media campaign by creating more engagement.
Social media engagement was enhanced by posting useful comments and addressing customers’ needs. We re-crafted the campaign with new keywords based on our time-tested strategy to tackle pay per click marketing. Traffic was sent to two different landing pages; we delved deep into how customers engaged and what each page generated. Thanks to our more robust engagement with customer on social media we were all able to create articles, videos, customer testimonials and more.
Quality Aluminium Window Company Promotions
Digital promotions were the main source used for targeting leads for Sunderland Aluminium Windows Sunderland. The promotion consisted of search paid traffic, social media pay per click, and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
Aluminium Windows Sunderland is now a leader of aluminium window services in Sunderland because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. We wanted to make sure our client’s brand voice was as solid online as it was offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Sunderland Lead Generation for Aluminium Window Services
We used multiple platforms for Aluminium Windows Sunderland to synchronize lead generation. Conversion rose by a massive 81% and the cost per lead fell by 79%. The amount of organic leads has been increased by 42% so far.
This is proof that our client’s funnel is now always full and our follow-up campaign allows the client to see more aluminium windows. We helped Aluminium Windows Sunderland in Sunderland and beyond make progress with high-quality but low-cost leads that are nurtured with our simple and effective marketing strategy. Marketing performance can easily be boosted if you know how. You may just need a new perspective on your marketing campaign and ideas on how to strengthen it.