Socialable has helped Bonnie Parker become one of the competitive players in the York sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. The poor engagement of Bonnie Parker’s customers in York was a contrast to its strong online presence.
After consulting with Bonnie Parker, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Bonnie Parker’s target audience. Their online marketing techniques were analysed by our team.
Given Bonnie Parker’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in York. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Bonnie Parker’s marketing campaign was boosted by our techniques and made them one of the major players in York. It was also evident that Bonnie Parker’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Bonnie Parker’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Bonnie Parker conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Sash Windows York Website Re-design
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Socialable’s marketing team also advised Bonnie Parker to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Bonnie Parker’s prospective customers.
Bonnie Parker’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Bonnie Parker.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in York.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Bonnie Parker’s business.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Bonnie Parker’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Bonnie Parker’s website.
Sash Windows Branding Campaign in York for Sash Windows York in York
Because of frequent interactions, all our marketing activities reflected the true Bonnie Parker brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Bonnie Parker
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Bonnie Parker found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows York Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Bonnie Parker can boast of getting valuable leads in York, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Bonnie Parker testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Bonnie Parker is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Bonnie Parker by curating engaging and relevant content that positions Bonnie Parker as a popular player in the Sash window industry in York and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Bonnie Parker to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Like Bonnie Parker, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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