Phyllis Davis is now a major player in the sash window industry in Aldershot, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Aldershot, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Although engagement was poor in Aldershot, Phyllis Davis had a significant online presence.
After consulting with Phyllis Davis, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Phyllis Davis’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Since Phyllis Davis already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Aldershot, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Phyllis Davis to help it become a major player in Aldershot. Another observation we made was Phyllis Davis hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Phyllis Davis poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Phyllis Davis conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Phyllis Davis’s prospects liked the offer that we created.
Sash Window Marketing for Phyllis Davis
At Socialable, we believe effective marketing should be straightforward. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. We started by creating a marketing plan after consulting with Phyllis Davis.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Aldershot was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Phyllis Davis successful.
Optimizing for Search Engine Marketing
For Phyllis Davis, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Phyllis Davis’s website.
Sash Window Branding for Phyllis Davis in Aldershot
Our strategies were consistent with Phyllis Davis’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Phyllis Davis
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Aldershot Sash Windows in Aldershot
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Phyllis Davis can now get very good referrals and highly-qualified leads. Leads from organic traffic are converting better because they are better targeted.
According to Phyllis Davis, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Phyllis Davis is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Phyllis Davis by creating relevant and engaging content that not only brings in leads and helps Phyllis Davis rank higher on Google, but also positions Phyllis Davis as a leader in the field of Sash windows in Aldershot. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Phyllis Davis increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Phyllis Davis is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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