Know your Customer
know who your client is
It’s not enough to know where the best sales opportunities are. Before you make your pitch to a client, it’s important to know who your client is. Socialable’s account profiling service gives you a good opportunity to know what you need to know about your prospective clients before you meet them.
It’s important to know where and how you will fit into your client’s plans before you make your approach. Account profiling helps you to get the information you need to better position yourself and improve your chances of closing a deal or making a sale.
At Socialable, when we do account profiling we don’t go looking for information that is easy to find. We look for information that will give you strategic advantage such as:
The profiles we build at Socialable are accurate and up-to-date and built using information that is usually not in the public domain. Account profiling is important to you because:
1. Using Socialable’s account profiling service enables you to uncover hidden information on businesses. This can make all the difference when it’s time to make your pitch to the prospective client.
2. If you’ve thought about account profiling, there’s a good chance one of your competitors is already doing it. To stay ahead of the competition, you’ll need to have a professional and thorough team of account profiling experts like Socialable on your side.
3. Account profiling can help you to identify the soft targets. If you have more than one business in your sights, account profiling can help you to identify the customer that will be easier to acquire or the one with the potential for greater returns.
4. Account profiling will help you to know whether or not a target is worth the effort before you invest your money.