Aluminium Windows Cornwall is a choice aluminium window provider in Cornwall. The company has grown largely through its offline leads and client referrals, adding to its success. In the past, they built a strong online presence, but recently had trouble converting it into leads and sales.
Even though social media activity increased, customer engagement was at a low level. Because of the low sales conversions, Aluminium Windows Cornwall was at a loss. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
Besides, their cost per lead and sales at the current rate was unsustainably high. Their aluminium windows are strong and durable, so their customers have few product return rate. In order to grow as a business they need to scale up their conversion rate while securing a reduced cost per lead.
It was at this time that they contacted Socialable in Cornwall to help them solve these challenges. When starting the task, we looked at their current strategy and what had already been accomplished. Afterward, we began a complete online strategy review – website, search engine optimization, marketing, and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Cornwall’s buyer persona. We took great care in creating a comprehensive buyer persona for our clients before proceeding. Some members of our team were also carefully studying and “spying” on our client’s competitors in Cornwall and those abroad. All these and more armed us with enough data to tackle the challenge.
Web Design for Aluminium Window Company
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Next, with the buyer persona in mind, we created a simple, but clearly structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. We had to, however, use A/B split testing to test different used USPs on different pages before choosing the best converting USP.
SEO for Aluminium Window Company
We designed a new search engine optimization strategy that used customer demographics to better target clients. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. We saw through analysis that though the keywords drew in customers, they were not action-oriented enough and prospective customers did not necessarily take quick and decisive action upon browsing. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Marketing for Aluminium Window Company
We began by creating the most effective marketing plan for Aluminium Windows Cornwall. We better coordinated their marketing online plan, making sure it was customer-oriented and Cornwall-focused. We aimed to create more social engagement by stepping up the social media campaign.
We focused on addressing customers’ needs and posting useful comments to achieve real engagement. We re-crafted the campaign with new keywords based on our time-tested strategy to tackle pay per click marketing. We thoroughly assess customer engagement data and how many leads and calls were generated from each page after sending traffic to two different landing pages. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Promotion of Aluminium Window Company
By targeting highly qualified leads for Aluminium Windows Cornwall in Cornwall, we ran mainly digital promotion. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. The level of engagement began to increase significantly thanks to social media.
With our high quality content we were able to target a wider audience using Aluminium Windows Cornwall niche services. The marketing also put Aluminium Windows Cornwall closer towards becoming the leading aluminium window service provider in Cornwall. For SEO purposes, we continue to optimize the campaign in hopes to constantly increase ROI. We wanted to make sure our client’s brand voice was as solid online as it was offline. We implemented several online branding techniques that ensured that our clients brand stood out in all our marketing campaign.
Effective Lead Generation for Cornwall Aluminium Window Services
We harmonized lead generation across several platforms for Aluminium Windows Cornwall to achieve maximum results. Conversion rose by a massive 81% and the cost per lead fell by 79%. We have been able to increase the amount of organic lead by 42% thus far.
This is proof that our client’s funnel is now always full and our follow-up campaign allows the client to see more aluminium windows. We have helped many companies like Aluminium Windows Cornwall in Cornwall and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. At times, the difference that will boost your marketing performance is not farfetched. Sometimes a fresh pair of eyes is needed to get the most out of your established marketing campaign.
Finding Us –
Website address – https://aluminiumwindows-cornwall.uk
Contact Name – Earl Martin
Name of Business – Aluminium Windows Cornwall
Office Phone – 0800 772 0298
Contact Email – firstname.lastname@example.org
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