Aluminium Windows Leicester is one of the top providers of aluminium windows in Leicester. The company has grown largely through its offline leads and client referrals, adding to its success. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Social media platforms from Aluminium Windows Leicester were growing but without impressive engagement. With poor conversions, Aluminium Windows Leicester was stuck. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Besides, their cost per lead and sales at the current rate was unsustainably high. Customers often have no need to return as their aluminium windows are strong, durable, and built to last. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
To help solve these challenges, they contacted Socialable in Leicester. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
We listened to potential online customers as part of our analysis of Aluminium Windows Leicester’s buyer persona. We needed to create a comprehensive buyer persona for our clients before proceeding and we took great care to. Some of the team also studied the Leicester and beyond competition our client was up against. All these and more armed us with enough data to tackle the challenge.
Designing the Aluminium Window Company Website
Upon analysis of the website, we discovered their call-to-action feature was not well placed and poorly optimized. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. We ultimately discovered that a more responsive website and more lead-oriented homepage would be beneficial. Next, with the buyer persona in mind, we created a simple, but clearly structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. We gave the customer clear information about the client and the credentials they had received over the years making them feel more comfortable about who they were dealing with. Two more unique selling propositions were created based on the buyer persona and the prospects our clients were hoping to attract. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. We had to, however, use A/B split testing to test different used USPs on different pages before choosing the best converting USP.
SEO Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. The results from our analysis showed that the current keywords were not action-orientated and were attracting the wrong crowd. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Effective Marketing for Aluminium Window Company
We had to first consult and create a proficient Aluminium Windows Leicester marketing plan. We made sure that the Aluminium Windows Leicester online marketing campaign was customer-centric and focused on Leicester. We created more social engagement to better their social media campaign.
We focused on addressing customers’ needs and posting useful comments to achieve real engagement. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion for Aluminium Window Company
By targeting highly qualified leads for Aluminium Windows Leicester in Leicester, we ran mainly digital promotion. The major components of the promotion were search paid traffic, social media pay per click and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. Significant increases were seen in profitable social media traffic and level of engagement.
In terms of content, apart from creating high-quality content, we also marketed the content and used our relationship with influencers in Aluminium Windows Leicester niche to bring the content to a wider audience, positioning Aluminium Windows Leicester as a leader in the field of aluminium window services in Leicester. For SEO purposes, we continue to optimize the campaign in hopes to constantly increase ROI. Our clients brand voice was strengthened to ensure it was as solid online as it was offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Leicester Aluminium Window Services Lead Generation
We used multiple platforms for Aluminium Windows Leicester to synchronize lead generation. Conversion rose by a massive 81% and the cost per lead fell by 79%. Organic leads have increased by 42% so far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. We helped Aluminium Windows Leicester in Leicester and beyond make progress with high-quality but low-cost leads that are nurtured with our simple and effective marketing strategy. At times, the difference that will boost your marketing performance is not farfetched. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.
Get in touch –
Business Web address – https://aluminiumwindows-leicester.uk
Contact – Sean Brooks
Company – Aluminium Windows Leicester
Office Phone – 0800 772 0298
Company Email Address – firstname.lastname@example.org
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