Aluminium Windows Wakefield is one of the top providers of aluminium windows in Wakefield. The company has grown largely through its offline leads and client referrals, adding to its success. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
Their social media channels had been growing, but the engagement was poor. With poor conversions, Aluminium Windows Wakefield was stuck. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
At the rate they were getting, the cost per lead and sale was just too high. Because their aluminium windows are built to last, they have few complaining customers. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
It was at this time that they contacted Socialable in Wakefield to help them solve these challenges. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
Along with the above, our team was also analyzing Aluminium Windows Wakefield’s buyer persona and “listening” to their prospects and potential customers online. We needed to create a comprehensive buyer persona for our clients before proceeding and we took great care to. Competitors were also carefully monitored by our team in both Wakefield and abroad. With this information and more, we were prepared to take on the challenge.
Designing the Aluminium Window Company Website
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. We ultimately discovered that a more responsive website and more lead-oriented homepage would be beneficial. Armed with the buyer persona, we proceeded to create a landing page that was simple but clearly structured.
We gave customers the opportunity to learn more about how to choose the right aluminium window to suit their need. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. We crafted two more unique selling propositions that were based on the buyer persona analysis we did and the kind and class of our prospects our client wanted to attract. We used our best techniques and practices we developed over the years to create a more effective digital marketing process for our clients. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO for Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. Our thorough research enabled us to create several long-tail keywords to help attract the right prospects for our client. Our analysis revealed that while they ranked high for some keywords, the keywords were not action-oriented and the users they brought in were mostly still researching and checking out their options and were not looking to buy soon. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Aluminum Window Company Marketing
First we created a solid marketing plan for Aluminium Windows Wakefield. We ensured that their online marketing campaign was customer and Wakefield-focused by coordinating it so. We stepped up social media campaign with the aim of creating social engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. For pay per click marketing we revamped the campaign adding different target keywords using our own developed strategies. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion of Aluminium Window Company
Digital promotions were the main source used for targeting leads for Wakefield Aluminium Windows Wakefield. The major components of the promotion were search paid traffic, social media pay per click and content marketing. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Social media engagement and profitable traffic from social media increased.
Aluminium Windows Wakefield is now a leader of aluminium window services in Wakefield because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). For SEO purposes, we continue to optimize the campaign in hopes to constantly increase ROI. We ensured that our clients brand voice was as solid online as it is offline. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Lead Generation for Aluminum Window Services in Wakefield
We used multiple platforms for Aluminium Windows Wakefield to synchronize lead generation. The cost per lead was reduced by 79%, while conversion increased by 81%. We also increased the amount of organic leads by 42% so far.
This means that our client always has work, and our follow-up campaign is helping our client sell more aluminium windows. Aluminium Windows Wakefield is just one of the many Wakefield clients we have helped to generate quality leads at a great price. We also use our effective marketing campaign to help nurture the leads. Sometimes, a needed marketing adjustment is not out of reach. It may just take another set of eyes to pull out an effective addition to your marketing plan.