Socialable has helped Nicholas Grace become one of the competitive players in the Berkshire sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Berkshire, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. Although engagement was poor in Berkshire, Nicholas Grace had a significant online presence.
Upon consulting with Nicholas Grace, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Nicholas Grace buyer persona. We examined their digital marketing campaign.
Given Nicholas Grace’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Berkshire, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
Nicholas Grace noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Nicholas Grace had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Nicholas Grace poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Nicholas Grace’s conversion by 103%. Below are some of them –
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Nicholas Grace’s prospects.
Marketing Sash Windows for Nicholas Grace
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. This principle influenced the solutions we proffered for Nicholas Grace. We wrote a marketing plan after a meeting with Nicholas Grace.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Berkshire customers.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Nicholas Grace profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Nicholas Grace. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Nicholas Grace’s Sash Window Company in Berkshire
We were always consulting with Nicholas Grace and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Nicholas Grace
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Nicholas Grace found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Nicholas Grace Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Nicholas Grace is now able to get highly-qualified leads in Berkshire and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
Nicholas Grace says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Nicholas Grace is already on the front page of search engines, bringing in qualified organic leads. Nicholas Grace believes it is in a leading position in the Berkshire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Nicholas Grace generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Nicholas Grace grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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