At Socialable, we have helped Norma Hill become a recognizable brand in the Blackpool sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Although engagement was poor in Blackpool, Norma Hill had a significant online presence.
Upon consulting with Norma Hill, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Norma Hill. Their online marketing techniques were analysed by our team.
Given Norma Hill’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Blackpool. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Norma Hill’s marketing campaign was boosted by our techniques and made them one of the major players in Blackpool. We also observed customer preferences and demographics for Norma Hill had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Norma Hill poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Norma Hill conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are some areas we developed for Norma Hill –
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Norma Hill recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Norma Hill target audience found our video appealing.
Sash Window Marketing for Norma Hill
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. After a consultation with Norma Hill, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Blackpool customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Norma Hill benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Norma Hill’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Blackpool for Sash Windows Blackpool in Blackpool
Our strategies were consistent with Norma Hill’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Norma Hill’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Norma Hill
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Norma Hill can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Norma Hill says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Norma Hill has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Norma Hill involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Blackpool. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Norma Hill generate significant profits by increasing the sale of its sash windows at lower costs per lead. Norma Hill is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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