Since Socialable took over their marketing, Brenda Ross has become one of the leading businesses for sash window services in Bracknell. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem they encountered was high costs per lead vs low conversion rates.
The campaign they initiated to draw targeted organic leads in Bracknell was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. Brenda Ross clearly had a visible online presence, but engagement with customers in Bracknell was poor.
Upon consulting with Brenda Ross, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Brenda Ross. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Brenda Ross already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Bracknell. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Brenda Ross to help it become a major player in Bracknell. One of the findings we made was Brenda Ross’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Brenda Ross’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Brenda Ross conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows Bracknell Webpage
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Brenda Ross’s prospects.
Marketing Campaign for Brenda Ross Sash Windows in Bracknell
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Brenda Ross. We began by putting in place a marketing plan upon consulting with Brenda Ross.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Bracknell was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Brenda Ross successful.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Brenda Ross. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. Brenda Ross site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Bracknell
We were always consulting with Brenda Ross and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Bracknell Sash Windows Company Promotion in Bracknell
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Brenda Ross found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Bracknell Sash Windows in Bracknell
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Brenda Ross can now get top-quality leads in Bracknell. Leads from organic traffic are converting better because they are better targeted.
According to Brenda Ross, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Brenda Ross has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Brenda Ross involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Bracknell. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Brenda Ross to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Brenda Ross is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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