Socialable has helped Sandra Cox become one of the competitive players in the Brent sash window industry. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Brent, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Sandra Cox’s strong online presence failed to produce significant engagement amongst its audience in Brent.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Sandra Cox. We also took the time to learn about Sandra Cox’s buyer persona. Their online marketing techniques were analysed by our team.
Because Sandra Cox’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Brent. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Sandra Cox to help it become a major player in Brent. It was also evident that Sandra Cox’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Sandra Cox poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Sandra Cox conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Sandra Cox to re-design their landing page to focus on how their product would help their customer for more effective results.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Sandra Cox’s prospects liked the offer that we created.
Marketing Campaign for Sandra Cox Sash Windows in Brent
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. After a consultation with Sandra Cox, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Brent.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Sandra Cox successful.
Search Engine Results Pages Enhancement for Sash Windows Brent in Brent
We conducted search engine optimization, both off-site and on-site, for Sandra Cox’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Sandra Cox’s Sash Window Company in Brent
Our strategies were consistent with Sandra Cox’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Sandra Cox
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Sandra Cox was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Sandra Cox
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Sandra Cox can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
According to Sandra Cox, we were able to give them the best return on marketing investment ever. Sandra Cox is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Sandra Cox by curating engaging and relevant content that positions Sandra Cox as a popular player in the Sash window industry in Brent and bringing in leads due to its high ranking on Google result page. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Sandra Cox increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Sandra Cox grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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