Since Socialable took over their marketing, Alice Jones has become one of the leading businesses for sash window services in Bury. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Bury, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Although engagement was poor in Bury, Alice Jones had a significant online presence.
Upon consulting with Alice Jones, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Alice Jones’s buyer persona. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Alice Jones already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Bury. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Alice Jones to help it become a major player in Bury. We also observed customer preferences and demographics for Alice Jones had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Alice Jones competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Alice Jones’s conversion by 103%. Below are a few of them –
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. The video we made generated engagement among a significant percentage of Alice Jones audience.
Alice Jones’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Alice Jones. We began by putting in place a marketing plan upon consulting with Alice Jones.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Bury.
We created two different landing pages and then tested the traffic against them. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Alice Jones benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
For Alice Jones, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Alice Jones Sash Window Branding Activity in Bury
Because of frequent interactions, all our marketing activities reflected the true Alice Jones brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Alice Jones
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Bury Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Alice Jones can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Alice Jones testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Alice Jones is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Alice Jones by creating relevant and engaging content that not only brings in leads and helps Alice Jones rank higher on Google, but also positions Alice Jones as a leader in the field of Sash windows in Bury. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Alice Jones increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Alice Jones is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
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