Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a project case study for Birmingham (a skip hire company) we’ve engaged with in Birmingham.
Our Lead Generation Campaign for a Skip Hire Company in Birmingham?
Nature of Business – Birmingham offers top-notch services to assist people eliminate waste materials. Birmingham businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. How can we link Skip Hire Birmingham, an authentic skip hire company, with such doubtful clients?
Socialable’s solution had to rely on the classic business strategy of lead generation. Though Birmingham was already a recognizable service provider in Birmingham, online engagement and conversion were still lacking. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
What SEO techniques did we employ for skip hire company in Birmingham?
The aim was to attract more visitors to the Birmingham website, so the starting point was to use a content driven strategy. This is our preferred strategy, although it requires significant resources, time and effort. Our approach –
- Promote content designed to attract backlinks
The goal of our technique is to raise Birmingham website’s authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Non-content driven tactic was the second strategy we applied.
Just like the strategy’s name implies, we didn’t make or advertise content. Instead, we optimised several webpages for target keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Our tactics included –
- We optimised keyword use on certain webpages.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Birmingham in Birmingham by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip hire in Birmingham – Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. Here are our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. With these improvements, search engines would reliably steer potential customers in Birmingham to skip hire’s website. What Birmingham needed, style-wise, was a site that communicated and connected better with their target audience. The improved web design would also give it a refreshed online presence.
We identified photography and typography as areas where we could effectively manage the brand’s look. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. All these aspects were brought together in order to give the website a complete overhaul. We saw results right away.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. There was need for Birmingham to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of Birmingham in Birmingham. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Thanks to this campaign, as our tests have shown, the perceived impressions of Birmingham improved almost immediately. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Birmingham thought of Birmingham as ‘efficient’ and ‘trustworthy’. In recent months, the Birmingham has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website. At Socialable we start each project by listening to our clients and taking down every point. Our eye for every detail ensures everything runs smoothly. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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