With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. Here is a case study of a project for one of our clients Hereford, a company operating in Hereford.
Our Lead Generation Campaign for a Skip Hire Company in Hereford?
Business Type – Hereford provides quality services to help people get rid of their waste materials. It can be difficult for the residents and businesses of Hereford to find dependable, high-quality waste-disposal services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. Still, there had to be a way to bring customers to Skip Hire Hereford, which offers the first-rate service that other skip hire companies are lacking.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Hereford. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO strategies for skip hire company in Hereford
There was need for Herefordto rake in more visitors to their site; therefore, we embarked on a content driven tactic. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our method is simple –
- Promote the content to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. We then implemented our non-content-driven strategy.
This method was not based on the creation or promotion of any content. What we did was use target keywords to optimise multiple webpages. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are some of our tactics –
- Optimising target pages for those keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Hereford would use to complete a search. The Result – Immediate 240% rise in lead volume for the company in Hereford. Since the launch of our campaign organic search has risen by 70.83%.
How did we improve the web design for skip hire in Hereford?
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Hereford’s search integration into the site’s configuration. People in Hereford looking for Hereford’S skip hire services on their website would easily find needed information. Moving on to the website’s aesthetics, we knew that Hereford needed a more appealing and accessible online presence. The improved web design would also give it a refreshed online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Hereford. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
Thanks to this campaign, as our tests have shown, the perceived impressions of Hereford improved almost immediately. Many Hereford residents found Hereford to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. In recent months, the Hereford has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
What makes our campaigns for Skip hire in Hereford a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. Our attention to detail may be described as meticulous but it gets the job done. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
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