Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. As a case study, let’s take a look at the work we did for Salford a skip hire company operating in Salford.
Lead Generation for Skip Hire Company in Salford
Type of Company – Salford offers a variety of services to people who wish to dispose of waste products. It can be difficult for the residents and businesses of Salford to find dependable, high-quality waste-disposal services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Salford, the skip hire company.
Socialable’s solution had to rely on the classic business strategy of lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Salford. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
SEO strategies for skip hire company in Salford
Skip Hire Salford needed to draw more people to their website, so we started with a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method –
- Make content that attracts backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. This increase in the website’s authority would then help it to rank for keywords in search engines. Non-content driven tactic was the second strategy we applied.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Rather, it centres on optimising online material for specific keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Some tactics –
- Finding keyword ideas, analysing the competitors, and getting Salford to approve the keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The Result – Immediate 240% rise in lead volume for the company in Salford. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in Salford
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. These were our objectives –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. People in Salford looking for Salford’S skip hire services on their website would easily find needed information. Moving on to the website’s aesthetics, we knew that Salford needed a more appealing and accessible online presence. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. These elements combined to give Salford an entirely fresh, new website. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Due to easy access on the new mobile platform, conversion rates went up by 4. We needed to give Salford a look that online visitors would recognise as trustworthy and authoritative. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Salford is an efficient and reliable service in Salford. Since people who search for skip hire services in Salford prioritise quick response time and customers service, we established these two qualities as Salford’s brand values. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
It did not take long, based on our surveys, for the public’s impression of Salford to improve. Our tests showed that a large proportion of residents of Salford associated Salford with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months. The starting point of each project for Socialable is to listen to what our clients want and take notes. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
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