Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. Here is a case study of a project for one of our clients Bolton, a company operating in Bolton.
Bolton Skip Hire Company Lead Generation
Nature of Business – Bolton offers top-notch services to assist people eliminate waste materials. Real waste-disposal services in Bolton that are top-notch and trustworthy can be difficult to find. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We needed a way to bring the high-quality skip hire services of Skip Hire Bolton to the attention of customers in Bolton.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Though Bolton was already a recognizable service provider in Bolton, online engagement and conversion were still lacking. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
What SEO techniques did we employ for skip hire company in Bolton?
There was need for Boltonto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is our preferred strategy, although it requires significant resources, time and effort. This is our basic method –
- Make content that attracts backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. This increase in the website’s authority would then help it to rank for keywords in search engines. Socialable used a second strategy and that was non-content driven.
Like the name implies, we did not create or promote any content. What we did was use target keywords to optimise multiple webpages. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Our tactics included –
- Finding keyword ideas, analysing the competitors, and getting Bolton to approve the keywords
- We targeted pages to optimise for the keywords.
- Resolving all issues identified in the SEO audit
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Bolton would use to complete a search. The Result – Immediate 240% rise in lead volume for the company in Bolton. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip hire in Bolton – Web Design
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Now, potential customers in Bolton would easily find skip hire’s website when searching online. Moving on to the website’s aesthetics, we knew that Bolton needed a more appealing and accessible online presence. The improved web design would also give it a refreshed online presence.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. These elements combined to give Bolton an entirely fresh, new website. The results were noticeable right away.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. Due to easy access on the new mobile platform, conversion rates went up by 4. Our branding team at Socialable recognised that the most important traits for Skip Hire Bolton to communicate to potential customers were trustworthiness and authority. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Bolton. We identified customers service and speedy response time as Bolton’s primary brand values, since potential customers primarily search for these qualities in skip hires. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Bolton, among other strategies.
It did not take long, based on our surveys, for the public’s impression of Bolton to improve. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Bolton thought of Bolton as ‘efficient’ and ‘trustworthy’. Bolton has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Keys to Socialable’s success with skip hire campaigns in Bolton
We begin all our projects by first listening to customers and noting their every point. Our attention to detail may be described as meticulous but it gets the job done. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
If you would like to work with us, contact us via –
Finding Us –
Company website – https://skip-hire-bolton.co.uk
Contact Name – Paul Foster
Company Name – Bolton
Office Phone – 0800 772 3859
Company Email – contact@skip-hire-bolton.co.uk
Quick phone consultations can be scheduled by calling 0800 772 3859.
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