Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following case study will examine the services performed for CFolkestone located in Folkestone.
Folkestone Skip Hire Company Lead Generation
Type of Company – Folkestone offers a variety of services to people who wish to dispose of waste products. Individuals and businesses in Folkestone looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. How can we link Skip Hire Folkestone, an authentic skip hire company, with such doubtful clients?
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Folkestone. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Folkestone. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
Folkestone skip hire company – SEO Techniques used
Using a content-driven strategy, we set about increasing visits to skip hire’s website. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method is simple –
- Attract backlinks through content
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. This increase in the website’s authority would then help it to rank for keywords in search engines. We then implemented our non-content-driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Rather, it centres on optimising online material for specific keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Here are some of our tactics –
- Finding keyword ideas, analysing the competitors, and getting Folkestone to approve the keywords
- We targeted pages to optimise for the keywords.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. Our End Result – We increased the volume of leads for Folkestone in Folkestone by 240% immediately. Organic search has risen by 70.83% since the campaign was launched.
Skip hire in Folkestone – Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Folkestone’s search integration into the site’s configuration. People in Folkestone looking for Folkestone’S skip hire services on their website would easily find needed information. What Folkestone needed, style-wise, was a site that communicated and connected better with their target audience. The improved web design would also give it a refreshed online presence.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
Thanks to the site’s improved look and navigation alone, engagement rose by a whopping 23%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. It was important for Folkestone to convey an image that demonstrated trustworthiness and authority to their ideal customer and visitors to their website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Folkestone. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Many Folkestone residents found Folkestone to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Recently, Folkestone has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Folkestone
At Socialable we start each project by listening to our clients and taking down every point. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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