Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. As a case study, let’s take a look at the work we did for Oxford a skip hire company operating in Oxford.
Lead Generation for Skip Hire Company in Oxford
The skip hire company specializes in eliminating waste materials. Real waste-disposal services in Oxford that are top-notch and trustworthy can be difficult to find. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We needed a way to bring the high-quality skip hire services of Skip Hire Oxford to the attention of customers in Oxford.
Socialable’s solution had to rely on the classic business strategy of lead generation. Although the online presence of Oxford had been established there was much room for improvement where customers could be engaged and eventually converted. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
Oxford skip hire company – SEO Techniques used
Skip Hire Oxford needed to draw more people to their website, so we started with a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method is simple –
- Attract backlinks through content
The goal of our technique is to raise Oxford website’s authority. By increasing the site’s authority, we would improve its ranking for keywords. The second strategy Socialable applied was non-content driven strategy.
Like the name implies, we did not create or promote any content. Instead, we optimised several webpages for target keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Our tactics included –
- We optimised keyword use on certain webpages.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- We resolved the problems identified in the SEO audit.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Oxford in Oxford by 240% immediately. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
How did we improve the web design for skip hire in Oxford?
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The following were our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Oxford to the general site structure. Oxford residents searching for Oxford’S skip hire products on their site could find the desired information easily. Moving on to the website’s aesthetics, we knew that Oxford needed a more appealing and accessible online presence. By improving the web design the company would have a fresh presence online.
We identified photography and typography as areas where we could effectively manage the brand’s look. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. The results were noticeable right away.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. There was need for Oxford to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of Oxford in Oxford. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Thanks to this campaign, as our tests have shown, the perceived impressions of Oxford improved almost immediately. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Oxford thought of Oxford as ‘efficient’ and ‘trustworthy’. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Why Socialable’s skip hire campaigns in Oxford are successful
From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
If you would like to work with us, contact us via –
Finding Us –
Company Website – https://skiphire-oxford.co.uk
Name of Contact – Bruce Grace
Business Name – Oxford
Office Phone – 0800 772 3859
Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.