With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following case study will examine the services performed for CStoke located in Stoke.
Stoke Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. Individuals and businesses in Stoke looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Stoke, the skip hire company.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Skip hire’s online presence in Stoke was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
SEO strategies for skip hire company in Stoke
The aim was to attract more visitors to the Stoke website, so the starting point was to use a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Use content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. The more solid their website authority had, the effortless the process for ranking keywords was. Socialable used a second strategy and that was non-content driven.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Rather, we optimized a number of WebPages for intended keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Some tactics –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We targeted pages to optimise for the keywords.
- We resolved the problems identified in the SEO audit.
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Stoke were using to search. Our End Result – We increased the volume of leads for Stoke in Stoke by 240% immediately. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
Skip Hire in Stoke process for Web Design
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. These were our objectives –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Now, potential customers in Stoke would easily find skip hire’s website when searching online. It was obvious that Stoke needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the web design the company would have a fresh presence online.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. When all of these elements were brought together it gave the website a complete makeover. The results were noticeable right away.
Due to the new look and easier navigation, website engagement rose by 24%. We also improved conversion by 3% once we made the site more accessible by mobile. Our branding team at Socialable recognised that the most important traits for Skip Hire Stoke to communicate to potential customers were trustworthiness and authority. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The new focus was towards reassuring clients about the service efficiency and reliability of Stoke in Stoke. Since people who search for skip hire services in Stoke prioritise quick response time and customers service, we established these two qualities as Stoke’s brand values. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Stoke thought of Stoke as ‘efficient’ and ‘trustworthy’. In recent months, the Stoke has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
What makes our campaigns for Skip hire in Stoke a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.