Aluminium Windows Dorset is one of the major aluminium window providers in the Dorset. They have been successful over the years and have grown the company majorly via offline leads and client referrals. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
Although their social media channels were growing, customer engagement was poor. Because conversions were poor, Aluminium Windows Dorset was stuck. Growth was halted because they felt they couldn’t spend more money on ads based on their poor results.
Current cost per lead and sales were also too high. Their aluminium windows are strong and durable, so their customers have few product return rate. In order to grow and profit, they needed to either reduce costs per lead or increase conversion, or both.
Socialable in Dorset was contacted to help with these difficulties. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. Afterward, we began a complete online strategy review – website, search engine optimization, marketing, and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Dorset’s buyer persona. Before proceeding, we took great care in creating a comprehensive buyer persona for our clients. In order to analyze the competition, some members of our team spied on our client’s competitors near Dorset and beyond. With this information and more, we were prepared to take on the challenge.
Aluminium Window Company Web Design
After careful analysis, we noticed that the call-to-action on their website wasn’t well optimized or well placed. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Armed with the buyer persona, we proceeded to create a landing page that was simple but clearly structured.
We allowed for customers to learn about the right aluminium windows to suit their needs. The call to action was simple but strong and we made the customer feel more comfortable giving their information by displaying prominently various accolades our client had picked up over the years and other credentials that positioned our client as a leader. Two more unique selling propositions were created based on the buyer persona and the prospects our clients were hoping to attract. We employed our well developed techniques to make enhance their digital marketing process. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO for Aluminium Window Company
We used the company’s demographics to design a new search engine optimization that would achieve better results. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Marketing for Aluminium Window Company
We started by consulting and creating a proficient marketing plan for Aluminium Windows Dorset. We synchronized Aluminium Windows Dorset marketing online campaign and ensured that it was customer-centric and Dorset focused. We stepped up social media campaign with the aim of creating social engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. We were able to devise a new campaign, using different target keywords, based on our own time-tested strategy in terms of pay per click marketing. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Aluminum Window Company Promotion
We ran mainly digital promotion targeting highly qualified leads for Aluminium Windows Dorset in Dorset. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
Aluminium Windows Dorset is now a leader of aluminium window services in Dorset because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continually optimize the campaign to increase ROI and are able to adapt to changes. We ensured that our clients brand voice was as solid online as it is offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Dorset Lead Generation for Aluminium Window Services
Over many mediums, for Aluminium Windows Dorset we synchronized lead generation. We increased conversion by 81% and reduced cost-per-lead by 79%. We also increased the amount of organic leads by 42% so far.
Because our client’s funnel is always full, they can now sell more aluminium windows via the follow-up campaign we created. In Dorset, Aluminium Windows Dorset is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Marketing performance can easily be boosted if you know how. You may just need a new perspective on your marketing campaign and ideas on how to strengthen it.