Drainage Northumberland is a drainage company located in Northumberland who wanted to gain more local clients in the Northumberland area. A targeted lead generation drive was set up with the help of Sociable. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Lead Generation Targets for Drainage Company at Northumberland
- To raise the number of requests for information
- To gain more website traffic.
- To have more followers on social media
Sociable’s lead generation methods for drainage companies in Northumberland are proven and have worked in the past, which made us the best option. We immediately drew on our experience and ability to meet targets to draw up a course of action that would bring optimal results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Website design for Drainage Northumberland in Northumberland
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Northumberland’s website were suggested on the back of a careful study. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
The strategy for the SEO of Northumberland based drainage company, Drainage Northumberland.
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Some of the processes we engaged in are covered below.
Keyword research – To identify the search terms that were used by the people that Drainage Northumberland was targeting in Northumberland, three strategies were employed.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. Usually they search for similar things to the questions they ask instore or on the phone.
Secondly, we looked to at the natural search keywords that were already bring traffic to the Drainage Northumberland site. This helped us to understand the keywords that were already driving traffic to the site, the keywords for which the company had some authority and the keywords it needed to improve on.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Northumberland in the Northumberland area.
Site-architecture repair – A number of similar pages that appeared under different URLs were discovered upon examination of the organisation of the Drainage Northumberland website. We redirected URL’s where necessary and combined pages where possible. Pages that showed the 403 Error were either removed or repaired.
Inclusion of geo-keywords within website content – Northumberland, which Drainage Northumberland was targeting for leads, already had well-known companies dominating the market. For this reason, our team made use of keywords which were specific to Northumberland and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Upgrading of other on-site SEO factors – Changes that were affected to advance the visibility of the website on search engines and enhance its ability to attract more leads included the development of a services page, use of internal links and the revision of metadata.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Northumberland page using geo-targeted keywords in the links anchor text where possible. On the Drainage Northumberland Google Places page, we added photos of drainage company staff at work in Northumberland, short description featuring the right keywords, address, contact numbers and page URL. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Northumberland and the updating of old listings with the correct search terms.
Drainage Company Drainage Northumberland’s Digital-Marketing Scheme in Northumberland
We employed digital marketing strategies that are aimed at attracting local leads to further improve Drainage Northumberland’s visibility. Some of the strategies we used are outlined below.
Content marketing – Drainage Northumberland’s digital marketing campaign relied on content marketing. We used a specific content generation strategy to create steady material for the Drainage Northumberland blog and a number of other sites where we are able to post.
We were able to increase the number of followers of Drainage Northumberland on both Twitter and Facebook using our proven methods. Better social media presence resulted in more visibility for the company.
Social media advertising – Drainage Northumberland had previously been unable to effectively utilise its social media budget. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. Traffic was directed to the Drainage Northumberland website through the effective use of both the desktop and the mobile platform.
Northumberland drainage company branding
Improvements to Drainage Northumberland’s branding were made using two major techniques. To begin, we made sure all platforms were equal. This involved redesigning logo’s outfits, and the company website. We also helped them choose branded equipment.
Our lead generation methods elevated Drainage Northumberland’s online and offline visibility to clients looking for dependable Northumberland-based drainage companies. In the final week of our campaign, a 140% rise in organic website traffic was visible. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. Leg traffic to Drainage Northumberland’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Do you want such lead generation results for your drainage company in Northumberland? Contact Socialable and we will be glad to begin the consultation process with you right away. Call us now on 0800 061 4703.