Jack Johnson is now a major player in the sash window industry in Blackburn, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Blackburn, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. The poor engagement of Jack Johnson’s customers in Blackburn was a contrast to its strong online presence.
After consulting with Jack Johnson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Jack Johnson’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jack Johnson already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Blackburn. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Jack Johnson’s marketing strategy to boost their business in Blackburn. It was also evident that Jack Johnson’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Jack Johnson competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Jack Johnson’s conversion by 103%. We developed the following channels for Jack Johnson –
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Jack Johnson target audience found our video appealing.
Sash Windows Marketing outline for Jack Johnson
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After a consultation with Jack Johnson, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Blackburn.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Jack Johnson benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Jack Johnson. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. Jack Johnson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Blackburn
We always consulted with Jack Johnson and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Blackburn Sash Windows in Blackburn
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Jack Johnson Sash Window Lead Generation
Since we started managing their account, Jack Johnson has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Jack Johnson can now get top-quality leads in Blackburn. Leads from organic traffic are also better targeted and are converting better.
Jack Johnson testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Jack Johnson is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Jack Johnson involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Blackburn. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Jack Johnson generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Jack Johnson grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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