At Socialable, we have helped Jerry Mitchell become a recognizable brand in the Bournemouth sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. Although engagement was poor in Bournemouth, Jerry Mitchell had a significant online presence.
Upon consulting with Jerry Mitchell, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Jerry Mitchell. We re-evaluated their digital marketing campaign.
Given Jerry Mitchell’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Bournemouth. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Jerry Mitchell to make them one of the leading players in Bournemouth. It was also evident that Jerry Mitchell’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Jerry Mitchell’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Jerry Mitchell’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Jerry Mitchell –
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Jerry Mitchell’s prospects.
Marketing Sash Windows for Jerry Mitchell
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our intervention was guided by these same principles. After a consultation with Jerry Mitchell, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Bournemouth.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Jerry Mitchell’s business.
Search Engine Marketing
For Jerry Mitchell, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. Jerry Mitchell site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Jerry Mitchell in Bournemouth
Because of frequent interactions, all our marketing activities reflected the true Jerry Mitchell brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Jerry Mitchell’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Jerry Mitchell found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows Bournemouth Sash Windows
Since we started managing their account, Jerry Mitchell has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Jerry Mitchell can now get top-quality leads in Bournemouth. Leads from organic traffic are also better targeted and are converting better.
Jerry Mitchell testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Jerry Mitchell is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Jerry Mitchell by creating engaging and relevant content that not only ranks Jerry Mitchell higher on Google and bringing in leads, but also puts Jerry Mitchell in a position to lead in the Sash window industry in Bournemouth. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Jerry Mitchell generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Jerry Mitchell, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
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