Since Socialable took over their marketing, Patrick Rolland has become one of the leading businesses for sash window services in Crewe. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Crewe, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. Patrick Rolland clearly had a visible online presence, but engagement with customers in Crewe was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Patrick Rolland. We also took our time and studied the buyer persona of Patrick Rolland. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Patrick Rolland already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Crewe. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Patrick Rolland to help it become a major player in Crewe. One thing we noticed is that Patrick Rolland demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Patrick Rolland’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Patrick Rolland’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Patrick Rolland –
Revamp of the Sash Windows Crewe Webpage
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Patrick Rolland audience.
Sash Windows Marketing outline for Patrick Rolland
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Patrick Rolland were guided by this principle. We started by creating a marketing plan after consulting with Patrick Rolland.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Crewe customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Patrick Rolland successful.
We carried out on-site and off-site search engine optimization on behalf of Patrick Rolland. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Crewe for Sash Windows Crewe in Crewe
Because of frequent interactions, all our marketing activities reflected the true Patrick Rolland brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Crewe Sash Windows in Crewe
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Patrick Rolland found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Patrick Rolland
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Patrick Rolland can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Patrick Rolland, we were able to give them the best return on marketing investment ever. Patrick Rolland is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Patrick Rolland involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Crewe. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Patrick Rolland generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Patrick Rolland to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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