Our marketing team at Socialable has built the Janet Young brand to notable standards in the sash window industry, Newport. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Newport, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. There was no doubt that Janet Young had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Janet Young. We also analyzed the buyer behavior of Janet Young’s target audience. We examined their digital marketing campaign.
Because Janet Young’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. We’ve always been customer-centric since we launched lead generation services in Newport. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We used this marketing technique for Janet Young to make them one of the leading players in Newport. It was also evident that Janet Young’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Janet Young’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Janet Young’s conversion by 103%. We developed the following channels for Janet Young –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Janet Young recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Janet Young audience.
Marketing Campaign for Janet Young Sash Windows in Newport
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Janet Young were guided by this principle. We began by putting in place a marketing plan upon consulting with Janet Young.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Newport customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Janet Young’s business.
For Janet Young, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Janet Young in Newport
Because of frequent interactions, all our marketing activities reflected the true Janet Young brand character. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Janet Young
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Janet Young found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Newport Sash Windows
Since we started managing their account, Janet Young has recorded tremendous success in lead generation from different platforms. Janet Young can boast of getting valuable leads in Newport, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Janet Young claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Janet Young has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Janet Young by creating relevant and engaging content that not only brings in leads and helps Janet Young rank higher on Google, but also positions Janet Young as a leader in the field of Sash windows in Newport. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Janet Young generate significant profits by increasing the sale of its sash windows at lower costs per lead. Janet Young is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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