Sandra Murphy is now a major player in the sash window industry in Nuneaton, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Nuneaton, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. There was no doubt that Sandra Murphy had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Sandra Murphy. We spared some time and learnt about Sandra Murphy’s buyer persona. We re-evaluated their digital marketing campaign.
Because Sandra Murphy’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Ever since we started offering lead generation services in Nuneaton , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Sandra Murphy to help it become a major player in Nuneaton. One thing we noticed is that Sandra Murphy demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Sandra Murphy’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Sandra Murphy’s conversion by 103%. Here are some areas we developed for Sandra Murphy –
Revamp of the Sash Windows Nuneaton Webpage
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Sandra Murphy target audience found our video appealing.
Marketing Sash Windows for Sandra Murphy
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Sandra Murphy.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Nuneaton was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Sandra Murphy profitable.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Sandra Murphy. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Sandra Murphy’s website.
Branding Sandra Murphy’s Sash Window Company in Nuneaton
Because of frequent interactions, all our marketing activities reflected the true Sandra Murphy brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sandra Murphy’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Sandra Murphy found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows Nuneaton Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Sandra Murphy can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Sandra Murphy says its investment on marketing dollars have never given them better return. Sandra Murphy is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to implement the content strategy we developed for Sandra Murphy by creating relevant and engaging content that not only brings in leads and helps Sandra Murphy rank higher on Google, but also positions Sandra Murphy as a leader in the field of Sash windows in Nuneaton. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Sandra Murphy to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Sandra Murphy to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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