Since Socialable took over their marketing, Norma Griffin has become one of the leading businesses for sash window services in Southwark. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
The campaign they initiated to draw targeted organic leads in Southwark was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Norma Griffin clearly had a visible online presence, but engagement with customers in Southwark was poor.
Socialable’s first step, when consulted by Norma Griffin to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Norma Griffin’s buyer persona. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Norma Griffin already had a strong social media presence. Ever since we started offering lead generation services in Southwark , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Norma Griffin to make them one of the leading players in Southwark. One thing we noticed is that Norma Griffin demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Norma Griffin competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Norma Griffin conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Website Enhancement
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Norma Griffin’s prospects liked the offer that we created.
Sash Window Marketing for Norma Griffin
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Norma Griffin were guided by this principle. We wrote a marketing plan after a meeting with Norma Griffin.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Southwark customers.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Norma Griffin’s business.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Norma Griffin. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Norma Griffin in Southwark
Because of frequent interactions, all our marketing activities reflected the true Norma Griffin brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Norma Griffin
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Southwark Sash Windows in Southwark
Norma Griffin has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Norma Griffin can now get top-quality leads in Southwark. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Norma Griffin, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Norma Griffin has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Norma Griffin involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Southwark. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Norma Griffin to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like Norma Griffin grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
Contact us and we will begin immediately
You can contact us at –
Contact us now –
Business Web address – https://sashwindows-southwark.co.uk
Contact Name – Norma Griffin
Name of Business – Sash Windows Southwark
Main Phone – 0800 061 4053
Company Email – contact@sashwindows-southwark.co.uk
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