Kathy Terry is now a major player in the sash window industry in Telford, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. Kathy Terry’s strong online presence failed to produce significant engagement amongst its audience in Telford.
Socialable’s first step, when consulted by Kathy Terry to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Kathy Terry. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Kathy Terry already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Telford. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
We applied this to Kathy Terry’s marketing strategy to boost their business in Telford. We also observed customer preferences and demographics for Kathy Terry had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Kathy Terry poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Kathy Terry conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Kathy Terry –
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Kathy Terry’s prospective customers.
Kathy Terry’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Kathy Terry. We wrote a marketing plan after a meeting with Kathy Terry.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Telford was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Kathy Terry profitable.
Search Engine Results Pages Enhancement for Sash Windows Telford in Telford
For Kathy Terry, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Kathy Terry’s website.
Branding Kathy Terry’s Sash Window Company in Telford
We always consulted with Kathy Terry and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Kathy Terry
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Kathy Terry was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Telford Sash Windows in Telford
Since we started managing their account, Kathy Terry has recorded tremendous success in lead generation from different platforms. Kathy Terry can now get very good referrals and highly-qualified leads in Telford apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Kathy Terry says it has never had a better return on investment on its marketing dollars. Kathy Terry is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Kathy Terry by curating engaging and relevant content that positions Kathy Terry as a popular player in the Sash window industry in Telford and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Kathy Terry to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Kathy Terry is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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