Rebecca Gordan is now a major player in the sash window industry in Ipswich, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Ipswich was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. The poor engagement of Rebecca Gordan’s customers in Ipswich was a contrast to its strong online presence.
Socialable’s first step, when consulted by Rebecca Gordan to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Rebecca Gordan’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Because Rebecca Gordan’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. We’ve always been customer-centric since we launched lead generation services in Ipswich. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
We applied this to Rebecca Gordan’s marketing strategy to boost their business in Ipswich. One thing we noticed is that Rebecca Gordan demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Rebecca Gordan’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Rebecca Gordan’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Rebecca Gordan to re-design their landing page to focus on how their product would help their customer for more effective results.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Rebecca Gordan audience.
Sash Window Marketing for Rebecca Gordan
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. After a consultation with Rebecca Gordan, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Ipswich.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Rebecca Gordan benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Rebecca Gordan. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Rebecca Gordan’s website.
Sash Windows Branding Campaign in Ipswich for Sash Windows Ipswich in Ipswich
Because of frequent interactions, all our marketing activities reflected the true Rebecca Gordan brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Ipswich Sash Windows in Ipswich
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Rebecca Gordan found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Ipswich Sash Windows in Ipswich
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Rebecca Gordan can now get top-quality leads in Ipswich. Organic traffic now provides better targeted leads and have improved conversion rates.
Rebecca Gordan says its investment on marketing dollars have never given them better return. Rebecca Gordan is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Rebecca Gordan by curating engaging and relevant content that positions Rebecca Gordan as a popular player in the Sash window industry in Ipswich and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Rebecca Gordan increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Rebecca Gordan is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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