Aluminium Windows Nottingham is one of the major aluminium window providers in the Nottingham. Their success through both offline leads and client referrals over the past years has allowed them to grow as a business. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Even though social media activity increased, customer engagement was at a low level. Poor sales conversions halted Aluminium Windows Nottingham business. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
Current cost per lead and sales were also too high. Their aluminium windows are strong and durable, so their customers have few product return rate. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
Socialable in Nottingham was contacted to help with these difficulties. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. Then we analyzed their online activity, looking at their website, search engine tactics, online marketing, and digital strategy among others.
Our team was also helped by analyzing Aluminium Windows Nottingham’s buyer persona and suggested ways to adapt to what customers wanted. It was necessary to create a comprehensive buyer persona before proceeding. Some of our team also observed our client’s competition near Nottingham and elsewhere. With all this data now in hand, we had enough to tackle the challenge ahead.
Designing the Aluminium Window Company Website
After careful analysis, we noticed that the call-to-action on their website wasn’t well optimized or well placed. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
Customers could learn more about the right aluminium windows that would suit their needs. The call to action was simple but strong and we made the customer feel more comfortable giving their information by displaying prominently various accolades our client had picked up over the years and other credentials that positioned our client as a leader. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. We used the A/B split testing method to test USP’s we created on different pages before opting for the best converting one.
Aluminum Window Company SEO
We used the company’s demographics to design a new search engine optimization that would achieve better results. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. The results from our analysis showed that the current keywords were not action-orientated and were attracting the wrong crowd. We also attached another landing page and call to action to the existing content, as it was already proving successful in attracting visitors via search engines. We then just looked at creating a new campaign that would turn those browsers into buyers.
Marketing Aluminium Window Company
First, we consulted and created an efficient marketing plan for Aluminium Windows Nottingham. We ensured the online marketing campaign for Aluminium Windows Nottingham focused on Nottingham and the customer. We created more social engagement to better their social media campaign.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. Thanks to better social media engagement, we also created different content – interesting articles, videos, and customer testimonials.
Quality Aluminium Window Company Promotions
We ran mainly digital promotion targeting highly qualified leads for Aluminium Windows Nottingham in Nottingham. The major components of the promotion were search paid traffic, social media pay per click and content marketing. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
We created high-quality content and marketed the content, using our relationship with others in the niche of Aluminium Windows Nottingham, making Aluminium Windows Nottingham a leader in aluminium window services of Nottingham. In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. Our clients brand voice was strengthened to ensure it was as solid online as it was offline. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Nottingham Aluminium Window Services Lead Generation
We coordinated lead generation over many platforms for Aluminium Windows Nottingham. The cost per lead was reduced by 79%, while conversion increased by 81%. The amount of organic leads has been increased by 42% so far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. In Nottingham, Aluminium Windows Nottingham is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Marketing performance can easily be boosted if you know how. You may just need a new perspective on your marketing campaign and ideas on how to strengthen it.
Get in touch –
Company website – https://aluminiumwindows-nottingham.uk
Business Contact – Sharon Allen
Company Name – Aluminium Windows Nottingham
Telephone – 0800 772 0298
Contact Email – firstname.lastname@example.org