Our marketing team at Socialable has built the Amanda Robinson brand to notable standards in the sash window industry, Ashford. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Amanda Robinson’s customers in Ashford was a contrast to its strong online presence.
After consulting with Amanda Robinson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took the time to learn about Amanda Robinson’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Amanda Robinson’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Ashford, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Amanda Robinson’s marketing campaign was boosted by our techniques and made them one of the major players in Ashford. We also observed customer preferences and demographics for Amanda Robinson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Amanda Robinson’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Amanda Robinson’s conversion by 103%. Below are some of them –
Sash Windows Ashford Website Re-design
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Amanda Robinson’s prospects liked the offer that we created.
Sash Windows Marketing outline for Amanda Robinson
At Socialable, we believe effective marketing should be straightforward. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. We started by creating a marketing plan after consulting with Amanda Robinson.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Ashford customers.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Amanda Robinson benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Amanda Robinson. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Amanda Robinson Sash Window Branding Activity in Ashford
We were always consulting with Amanda Robinson and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Ashford Sash Windows in Ashford
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Amanda Robinson found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Amanda Robinson Sash Window Lead Generation
Since we started managing their account, Amanda Robinson has recorded tremendous success in lead generation from different platforms. Amanda Robinson can boast of getting valuable leads in Ashford, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Amanda Robinson claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Amanda Robinson has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Amanda Robinson by creating engaging and relevant content that not only ranks Amanda Robinson higher on Google and bringing in leads, but also puts Amanda Robinson in a position to lead in the Sash window industry in Ashford. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Amanda Robinson to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like Amanda Robinson grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
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